About picento

Picento, an exceptional photography service, traces its origins to Themeshots Leisure Ltd, a distinguished photographic company boasting over 25 years of expertise in entertainment and attractions photography.

Fast Forward to 2024 and  Picento has pioneered a ground-breaking automated photography system meticulously designed to bring an exhilarating photography experience to Theme Parks, Water Parks, Attractions, and Cruise Ships.

Automated Ride/Slide Photography

At Theme Parks and Water Parks, our system seamlessly integrates with rides to capture the excitement of your guests: What sets us apart is our unique feature: On specially selected rides, we can create a thrilling short video of the guest's experience. But the magic doesn't stop there! Guests can choose the perfect frame from the video for printing and sharing, ensuring they take home a memory that truly resonates.

Effortless Image Retrieval

We've simplified the process of accessing these memorable photos and videos. Thanks to our advanced facial recognition software, customers can effortlessly locate their images via the Picento App/Website or Automated Viewing Stations at the attraction. Finding cherished moments has never been easier.

Self Service Terminals

Part of our system involves customer interaction through user-friendly, self-service automated terminals. These terminals are not just functional but also fun! Whether indoors or outdoors, each unit features an engaging LED touchscreen displa . These themed units are designed to add a touch of magic to your attraction.

Meet with our creative team

In 2023 Picento was nominated at IAPPA for an Technology Innovation Award, due to the hardwork and late nights  of our creative team.  

Stephen Lee


Lee Fisher

Sales Director

Dan Cooper

Software Director

Will Panter 

Director of Maintenance 

The Picento System: Operates independently with each unit ensuring in the event of downtime Other units remain in operation.

Maintenance Team

Cutting-edge technology allows for comprehensive online control.

Maintenance Team

Units requiring attention will be back up and running within 24-48 hours.

Maintenance Team

Our strong abilities

To maintain system performance, equipment is designed to be hot-swappable, this proactive approach allows us to maintain the integrity of our services, minimizing downtime and ensuring a swift resolution in the rare event of hardware needs. Furthermore, our cutting-edge technology allows for comprehensive online control, including software updates, real-time image monitoring, and the ability to control cameras and computer systems remotely. We extend our unwavering commitment to continued support and maintenance throughout the contract. Units requiring attention will be back up and running within 24-48 hours, subject to the availability of manufacturer parts and supplies if needed. We are committed to providing exceptional customer service understanding the importance of swift responses to customers’ questions. Rest assured, Our dedicated customer service team is committed to addressing all enquiries within 24 hours of receiving them. Rest assured, our priority is monitoring and maintaining your Picento System, delivering a seamless and reliable experience for you and your guests.

the power of picento

The Picento App: Your Gateway to Memories

Our Picento app is the heart of our system. It empowers customers with effortless access to digital images and videos enriched with branding and custom templates. These memories are delivered instantly to their smartphones through the magic of facial recognition technology or through our new Instant Image NFC System giving customers the power to choose the technolology.

Setting The Standard For Excellence

In a world where similar systems exist, none match the level of service, quality, customer engagement, automation, guest satisfaction, and efficient product delivery that Picento offers.

Language selection for various nationalities for ease of use.

At our core, our in-house development team possesses the magic to transform ambitious ideas into living, breathing realities. Our motto is a testament to our capabilities: “If you can dream it, we can create it.” This is made possible by the brilliant minds of our dedicated software engineers. Whether you’re envisioning cutting-edge, immersive technology attractions or cherishing the nostalgia of traditional Theme Parks and Water Parks, we have the expertise to craft extraordinary souvenirs.

Making ideas come alive with Picento Automated Photography Systems LTD

Our Client portfolio

Our extensive client portfolio encompasses esteemed names such as Blackpool Pleasure Beach, Istralandia Aqua Park, Looping Group, Pleasureland Southport, Nickelodeon Land, Blackpool Piers, Pontins, Granada Studios, Camelot Theme Park, Opera House in Manchester, the Hippodrome in London, various Cruise Lines, International Artists, Kings & Queens Show, and we’ve also left our creative mark at prestigious locations like The Paris Hotel Las Vegas, and we’ve been the trusted lens behind the visual storytelling for numerous attractions in Las Vegas from 2005 to 2012.

White Label App 

For each attraction we create a bespoke IOS and Android App plus a dedicated website for image delivery.

Imagine a photography experience that seamlessly integrates automation and artistry, delivering your digital images, complete with branding and template dressing directly to your smartphone instantly thanks to the power of facial recognition.   With Picento, you can instantly share your photos to social media platforms and messaging apps.

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A Legacy Of Innovation

Our dedication to advancing the system and app remains unwavering, with ongoing investments in research and development. These investments pave the way for future updates and additions to the system. In fact, we are thrilled to announce that a groundbreaking update is on the horizon for 2024 and 2025.

Photo Sales Process

We envision creating a seamless and engaging experience for customers to access and acquire their images via modern sales areas utilizing Facial recognition and RFID Technology.

Photo Sales Process 1

Leading the way in AI Technology

New proprietary AI technology. This cutting-edge advancement is designed to guarantee the perfect photo every time you strike a pose. What sets our AI apart is its unique ability to ensure that you are flawlessly looking at the camera when we capture the moment. Customers satisfaction is our priority, and this innovative feature is geared towards delivering photos that genuinely encapsulate the magic of the experience.

AI Technology 2

Instant Image View

We are thrilled to introduce an exciting new feature that promises to enhance their overall experience – Instant Image View! After you've enjoyed the thrilling rides, we understand that capturing those memorable moments is essential. That's why we've added a second method for you to access your ride/slide photos

Instant Image View 3

Background Removal without greenscreen

Our system boasts an impressive capability—it can effortlessly eliminate the background from a photo without needing a green screen. Once the background is removed, the creative possibilities are boundless. We can seamlessly incorporate various backgrounds, including captivating live videos. Imagine this: With a simple click, we can transport customers to the heart of a fish tank, creating a mesmerizing illusion. s

Background Removal 4

Our system boasts an impressive capability

We can strategically position automated photography units indoors and outdoors within the attraction premises to enhance the photography operation. They are designed to capture delightful and engaging images that families and groups can participate in, with the option to add Instagram-style backgrounds to enhance enjoyment and facilitate seamless sharing on social media platforms. Moreover, our system is adaptable and integrates video backgrounds and foregrounds seamlessly. These video overlays offer diverse options, including character-based, ride-themed, and interactive elements.

Automated Photography Kiosks 5

Our solution is your success

With Picento, we’re not just capturing moments but shaping unforgettable experiences. Join us on the journey to redefine photography and create lasting memories. Welcome to the future—welcome to Picento...

Contact Us To Discuss Your Requirements

Email; info@picento.com         


Tel; +447785587920         +447775556985 

 Address;  7 Britannia Court;  Copse Rd;  Fleetwood, Lancashire,  FY7 7FY,  United Kingdom.

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